New Betting Sites in Kenya 2026
Sports betting has gained massive popularity in Kenya since 2013, when Sportpesa, the first bookmaker to be licensed by the BCLB, opened its virtual doors to sports enthusiasts residing in the country.
#1 1Win Welcome Bonus
500% up to 80 000 KES
- Time to withdraw: 1 tο 24 hοurѕ
T&Cs apply.
more details
#2 Mostbet Welcome Bonus
125% up to 80 000 KES
and 250 FS
- Time to withdraw: Up tο 72 hοurѕ
T&Cs apply.
more details
#3 1xBet Welcome Bonus
100% up to 19 000 KES
- Time to withdraw: 1 to 24 hours
T&Cs apply.
more details
#4 Melbet Welcome Bonus
100% up to 30 000 KES
- Time to withdraw: Up to 24 hours
T&Cs apply.
more details
#5 Paripesa Welcome Bonus
100% up to 40 000 KES
and 35
- Time to withdraw: Up to 24 hours
T&Cs apply.
more details
#6 Betika Welcome Bonus
100% up to $100
- Time to withdraw: up to 10 minutes
T&Cs apply.
more details
#9 MozzartBet Welcome Bonus
50% up to 2500 KES
and 50 free bets
- Time to withdraw: up to 24 hours
T&Cs apply.
more details
New betting sites keep emerging on the country’s online gambling scene. However, bettors have reservations about recently emerged operators because they haven’t built a reputation for, among other things, trust.
While it is prudent to be cautious when trying new sportsbooks, being too sceptical is unnecessary.
What to Expect from the New Betting Sites
It takes time to build trust. For that reason, it isn’t a bad idea for bettors living in Kenya to try new betting sites. Yes, they may fall short in a couple of aspects – you shouldn’t be nervous about exploring them, even so.
The truth is that most of these sites are launched by old hands in the gambling industry, and they present users with some benefits. Typically, they offer generous bonuses and promotions to attract new customers.
Recent sports betting platforms also strive to cover the most popular sports events and offer diverse betting markets. You can also look forward to boosted odds, attractive returns on key betting markets, and, to crown it all, these sites offer innovative features.
New Online Betting Sites in Kenya by Category
Our experts have a profound grasp of Kenya’s sports betting market, having studied it meticulously for many years. We know how well different operators deliver on different fronts. So, we’ve handpicked the best new bookmakers for Kenya-based sports betting fans.
Best New Bookmakers with Biggest Bonuses
Mostbet. New customers receive a generous welcome bonus for their first four deposits. The promotions page has many rewards you can leverage for a fulfilling betting experience.
Betlion. Enjoy a 100% deposit bonus for your first deposit as a newcomer. You can also try your hand at a jackpot and stand a chance to win big.
Betika. The operator has exciting bonuses for both new and existing players. A perfect example is the Daily Crash Master, where there’s up to Kshs 3,675,000 to be won.
Best New Bookmakers for Football Betting
1xbet. The site supports live streaming of some football matches, allowing users to watch them in real-time and make informed bets.
Bangbet. Discover plenty of betting opportunities across different football leagues and tournaments. This includes local and international leagues, e.g., the Kenya Premier League, the English Premier League, and more.
Betpawa. The Betpawa betting platform allows you to filter matches to bet on by a specific market. It makes it easy to place a multi-bet with the same market.
Best New Bookmakers for Cricket Betting
1win. This bookmaker covers a broad range of cricket matches in popular leagues like the Indian Premier League (IPL), Big Bash League (BBL), ICC Cricket World Cup, The Ashes, etc.
Sportybet. Offers various betting markets to let you choose whichever interests you and bet in your style. Popular ones include match winner, toss winner, totals, top batsman, etc.
MozzartBet. You can place pre-game and in-play bets on covered cricket matches. The sportsbook also allows you to stream some matches in real-time.
Best New Bookmakers for Rugby Betting
Melbet. This operator offers an array of promotions, and some are tailored for specific sports. So, you may find those that are exclusive to rugby betting.
Paripesa. Here, you can look forward to numerous betting opportunities on matches in the Rugby Union, National Rugby League, and Rugby League World Cup, to mention a few.
Sportpesa. This is, indubitably, the most trusted betting site in Kenya. Sportpesa offers assorted betting markets and competitive odds for every rugby match covered, making potential payouts more significant.
What We Look for in a New Betting Partner in Kenya
It is somewhat daunting to assess a recently-launched betting site as there will be few expert and player reviews about it. That said, our team of seasoned experts conducts an in-depth evaluation of new betting sites in Kenya before recommending them to users.
Here’s the criteria we employ in our assessments:
Selection of matches, odds and betting markets
The brand-new operator should cover a broad range of matches across various events. Each match should have multiple betting markets, and the odds offered need to be competitive.
Customer service quality and communication channels
We check if there’s a customer support team. The team should be responsive, approachable, and well-trained. Besides, there should be different effective ways to contact them for help.
Payment methods
The new bookmaker should support different payment methods. Minimum deposit and maximum withdrawal limits should be user-friendly. In addition, both deposits and withdrawals need to be fast.
Responsible gambling measures
Too much betting results in addiction, which is injurious to your well-being as a gambler; hence, the need for the ideal site to have responsible gambling resources.
Safety measures
User safety is paramount, making it crucial for a betting site to be licensed by a recognised authority. It should also be safeguarded using the latest cybersecurity protocols.
App user-friendliness and mobile features
The website should be well optimised to work smoothly across different mobile devices. Alternatively, there should be a dedicated app for both Android and iOS users.
You can use these criteria to evaluate a recent sportsbook or utilise our methodically curated rankings of the best new bookmakers.
New Betting Sites & Responsible Gambling
It is good to make the most of the responsible betting tools offered by some of the recent betting sites in Kenya. Such tools help you set deposit limits, wager limits, session limits, etc. Some offer self-exclusion, where you can take a break from betting for weeks, months, or even years.
There are agencies to turn to for help with problem gambling in Kenya. You can contact Responsible Gambling Kenya, i.e., https://responsiblegaming.or.ke/ or the Gaming Awareness Society of Kenya.
FAQ
How long does it take for withdrawal requests to be processed at new betting sites in Kenya?
The time taken to process payouts at new betting sites in Kenya can vary across operators. Your preferred payment method also determines how long you’ll have to wait.
How frequently are new sportsbooks launched in Kenya?
There were 180+ licensed operators in Kenya as of October 2025. In 2023 alone, the BCLB (Betting Control and Licensing Board) licensed 28 brand-new operators. That points to a relatively high frequency.
Is mobile betting supported at latest betting sites in Kenya?
Most new betting sites are optimised for mobile devices. You can access them on your phone using a mobile browser or a dedicated app and have a seamless betting experience.
Which is the top-rated new betting site?
Betting sites are rated based on different viewpoints. A platform could be the best based on bonuses and promotions, payment methods, security, trustworthiness, customer support, payouts, etc.